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Privacy and Cookies policy

Last updated: 18/10/2025

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At The Indigo Auction LTD (“we”, “us”, “our”), we respect your privacy and are committed to protecting your personal data. This Privacy & Cookies Policy explains how we collect, use, and safeguard your information when you visit our website www.theindigoauction.com.

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1. Who We Are

The Indigo Auction Ltd is operated by:
Lewis Wells
86-90 Paul Street

London

EC4A 4NE
Company R. Number: 16783413
Contact email: lewiswells@theindigoauction.com

We are the data controller of your personal data for the purposes of the UK GDPR.

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2. What Data We Collect

We may collect and process the following types of personal data:

  • Identity & Contact Data: name, billing/delivery address, email, phone number.

  • Payment Data: payment card details (processed securely via third-party providers, we do not store full card numbers).

  • Order Data: details of purchases, pre-orders, shipping preferences.

  • Technical Data: IP address, browser type, device, operating system.

  • Usage Data: how you use our website (pages visited, products viewed).

  • Marketing Preferences: opt-in/opt-out to emails, promotions.

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3. How We Use Your Data

We use your personal data to:

  • Process and fulfil your orders.

  • Communicate with you regarding your order or account.

  • Provide customer support.

  • Send marketing communications (if you have opted in).

  • Prevent fraud and ensure website security.

  • Comply with legal obligations (e.g. tax, record-keeping).

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4. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Contract: to perform our contract with you (fulfil your order).

  • Legal Obligation: to comply with UK law (e.g. tax reporting).

  • Legitimate Interests: to improve services, protect against fraud, run analytics.

  • Consent: for marketing emails and cookies (where required).

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5. Sharing Your Data

We may share your personal data with:

  • Service providers (payment processors such as PayPal, Klarna, Shopify Payments, delivery providers such as Royal Mail).

  • IT & hosting providers (Shopify platform, analytics tools).

  • Legal authorities where required by law.

We do not sell your personal data.

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6. International Transfers

As we use Wix and third-party providers, your data may be transferred outside the UK/EEA. In such cases, we ensure appropriate safeguards (e.g. Standard Contractual Clauses) are in place.

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7. Data Retention

We keep your personal data only as long as necessary:

  • Orders and transaction records: up to 6 years (for tax and legal obligations).

  • Marketing data: until you unsubscribe or withdraw consent.

  • Website usage/analytics: typically up to 26 months (Google Analytics default).

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8. Your Rights

You have the right to:

  • Access your data (subject access request).

  • Correct inaccurate or incomplete data.

  • Request deletion of your data (where legally permissible).

  • Restrict or object to processing.

  • Data portability (receive your data in a structured format).

  • Withdraw consent (e.g. for marketing).

To exercise these rights, contact us at [Insert email]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

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9. Cookies Policy

Our website uses cookies and similar technologies.

What are cookies?
Cookies are small text files placed on your device that help the site function, improve performance, and track usage.

Types of cookies we use:

  • Essential cookies – required for checkout, login, and core functionality.

  • Performance/Analytics cookies – help us understand how visitors use the site (e.g. Google Analytics).

  • Functionality cookies – remember preferences (e.g. currency, region).

  • Marketing cookies – help deliver relevant ads and track campaigns (e.g. Facebook Pixel, Google Ads).

Managing cookies:
When you first visit our website, you will be asked to accept or manage cookie preferences. You can change your settings at any time in your browser or via our cookie banner. Please note that disabling cookies may affect site functionality.

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10. Klarna

To offer Klarna payment methods, we may share your personal data with Klarna Bank AB. This is necessary for Klarna to assess your eligibility and tailor payment options. General information on Klarna can be found here.

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11. Security

We use appropriate technical and organisational measures (such as SSL encryption and restricted access) to protect your personal data.

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12. Updates to this Policy

We may update this Privacy & Cookies Policy from time to time. Changes will be posted on this page with a revised “Last updated” date.

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13. Contact Us

If you have any questions about this Privacy & Cookies Policy, please contact us at:
📧 Lewiswells@TheIndigoauction.com
📍 86-90 Paul Street, London, EC4A 4NE

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